Laurel Insights

We are a qualitative research firm that helps our clients identify and better understand the defining characteristics of enduring products, businesses and executives.

L eadership A ccountability U nderstanding R igor E xcellence L earning

Our Approach

We specialize in interview-based research tailored to the unique needs of our clients.

We prepare and execute thoughtful interview processes that understand talent and yield unobvious insights into how businesses develop and sustain excellence . Through our systematic approach to research, we go beyond the numbers to understand the "why" behind the data.

We pride ourselves on our rigorous, ethical approach and commitment to excellence. Our goal is to make every interview an opportunity for discovery, connection, and growth.

Testimonials

I felt comfortable interviewing with Laurel Insights, as they only asked for my experiences, and not about any confidential information. They were professional and courteous in their interviewing process.”

Cloud Architect, United States

It was a chance to revisit a wonderful chapter of my life - working at a startup with a passionate, deeply committed leader - in a thoughtful, confidential conversation, with the confidence that my experience can help something I care about.”

Chief of Staff, Silicon Valley

I rarely agree to interviews, but this one felt different. The focus on the founder as a person, rather than just the company, was refreshing. The researcher was professional yet personable, and by the end I not only had new insights into my own experience, but also felt I had made a new friend.”

Sales Manager, Malaysia

You don’t always get the chance to share a fair, honest opinion about people you’ve worked with and my experience with Laurel Insights was extremely positive.”

Founder, United States

I’ve gotten several consulting invitations, but since I’m in a delicate position as a CTO of a Series B company, I never accept them—because it’s always about talking about my field, about business. Yeah, and man, it’s a bit odd, I’d rather not do it. But I thought this one would be nice to do.”

CTO, Brazil

Laurel Insights is smartly capturing the rich latent knowledge drawn from our individual and collective experiences which currently exists outside the dominant servers of digital data.”

Founding Engineer, United States

I chose to talk with you because you made the subject of the call very obvious. It was very clear. And the process of setting up the call and engaging was very simple and very easy.”

CEO, UK

Looked you up because I wanted to know who I was speaking with and whether my perspective would be valued. You came across as very professional and level-headed. It was clear this wasn’t about taking a soundbite out of context or turning it into something negative. I felt confident you were professionals doing very important work.”

UX/UI Design Consultant, United States

Typically don’t respond to outreach like this, but seeing a leader’s name mentioned caught my attention, so I decided to take the call. The conversation was professional, informative, and made me feel that connecting with the team at Laurel Insights was worthwhile.”

Founding Engineer, United States

I’m happy to share the story as long as it’s a factual discussion and I don’t want to be part of gossip. This was done for the right reasons.”

Senior Advisor, United States

Investors need all perspectives to make informed decisions, which is why this work is so important. I’m glad to contribute and give back to the larger community.”

Head of Engineering, United States

Thank you! I really appreciated the conversation—it was fun.”

Distinguished Engineer, United States

Thought it was a good opportunity and appreciated the chance to share my insights.”

Director of Construction, United States

Our Team

We bring a wealth of experience and a diverse skill set to the table. Our in-depth approach allows us to deliver nuanced insights on a variety of topics across industries and geographies.

Kristi Subramanian Founder & CEO

Coleman Gordon's Headshot Photo

Coleman Gordon Research Operations Lead

Hope Norman Researcher Lead

Mitchell Hulse's Headshot

Mitchell Hulse Public Records Research Lead

Stephanie Rogan Wehrley Headshot

Stephanie Rogan Wehrley Quality & Compliance Lead

Pablo Correas Quality Lead

Killian Bell's Headshot

Killian Bell Quality Lead

Wesley Smith's Headshot

Wesley Smith Research Procurement Lead

Jackie Wang's Headshot

Jackie Wang Research Procurement Specialist

Madison Ellman Research Procurement Specialist

Jacob Colon Researcher

Ainslie Noble headshot

Ainslie Noble Researcher

Shreyashi Mukherjee Headshot

Shreyashi Mukherjee Researcher

Addie Johnson Talbott Headshot

Addie Johnson Talbott Researcher

Chingli Tor Headshot

Chingli Tor Researcher

Edgar Maciel's Headshot

Edgar Maciel Researcher

Inna Lazareva Freelance Researcher